X Process Blog
Week #01
Goals:
* Project Title
* Project mechanism: reread [✓]
* Project characteristic [✓]
* "Tweet Form" [✓]
Target Audience:
* Identify Target Audience [✓]
* Create min of 3 personas [✓]
* Create the (UX) ― delayed
* Create Empathy Maps [✓]
* Writing skills of MBTI types: looking for fiction writers
Extra:
* Visual Communication for blind people
* Inspiration: Possibilia short film [✓]
Results:
Black Mirror: Bandersnatch ep Analysis
By doing so, I now understand better creating a plot that forces the user to go a certain way, how much data/information is needed to create a seemingly endless loop; and what are the possible details I should be taking care of to unify the whole design.
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Target Audience:
* Young Age (21-35)
* Both Genders
* Bilingual (Arabic/English)
* Living in the MENA region
* Educated
* Have artistic drives or creatives: fiction writers
* Not supposedly religious
* Personality Type: INFP - INFJ - ...
Persona Drafts #1
Persona Drafts #2
Persona Analysis
Empathy Maps
I'm struggling to sympathize with the audience and give them what they really need/want because I don't know yet what is the final product therefore I cannot hypothesize a marketing plan, And I can't tell how they behave because such information can only be obtained by observation which is not available
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MBTI types writing skills
https://www.16personalities.com/articles/personality-theory-in-fiction-writing-i-making-characters-personal
https://www.16personalities.com/articles/personality-theory-in-fiction-writing-ii-employing-type-theory
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I pulled off a generic question to understand what appeals to the target audience which could also help me with the title of the project, the question was:
Let's say you're walking in an aisle of books, what book cover would you pick up to check? How does it look? What does it say?
Some of the answers:
Book title:
'how to deal with this meaningless life?'
'how to deal with this meaningless life?'
It would be a book with an old red-brown cover which I choose because of its appearance. On the cover I would read "I" and feel my connection to the book. It is my book and the individual pages captivate me.
It can say anything as long as the cover is a Victorian era painting.
It should be funny. For example, success or your money back. This is a book by shed simove.
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Week #02
Goals:
* Project Title: HyberImage [?]
* Market research - on process...
* 2030 vision [✓]
* Conceptualize the idea - Needs finalization...
* Set a process plan
* Define required deliverables
* Systemize the project.
* Fill in the market profile given [✓]
Extra:
* Watch: Anna Karenina (2012) (https://www.netflix.com/title/70243443)
* Read: Pale Fire - Vladimir Nabokov (http://lib1.org/_ads/71AED9246E4A1E12B149F9524AAF7FE6)
* Nabokov's Pale FireThe Magic of Artistic Discovery (http://lib1.org/_ads/2408D987548E968A64FEC1D07AD36CA6)
Mr. Maleh is a business man based on Dubai. I asked him for an advice regarding the market.
This is a format I'm using to study similar brands/projects:
https://www.flandersinvestmentandtrade.com/export/sites/trade/files/market_studies/2018%20-%20Entertainment%20Sector%20in%20Saudi%20Arabia.pdf
https://www.gca.gov.sa/
http://sasca.org.sa/
http://www.gcam.gov.sa
https://www.gea.gov.sa/
Week #03
Week #04
Week #05
Week #06
Week #07
Week #08
Week #09
Week #10
Week #11